Why These Enterprise Brands Chose SaaS Ecommerce Technology
The retail space is competitive and ever-changing.No one wants to be held to a 12-month launch timeline for an eCommerce campaign, business, or website costing half a crore or more.
Now, enterprise brands are no longer strapped to expensive site launches to support eCommerce channel business initiatives.
Whether you’re going direct-to-consumer and want a site to check new product launches before wholesaling to different markets and vendors Or feel the need to take your B2B operations online and supply them to huge corporation’s new millennial B2B buyers with a more streamlined, custom B2B buying experience…
Ecommerce technology is not any longer a money-draining scheme.
The speed and safety of SAAS eCommerce platforms attract multinational corporations into putting time and energy into other things while giving the eCommerce SAAS platform responsibility for their online ventures.
Historically, going to market quickly has implied the absence of safety.
Alternatively ensuring the eCommerce technology is safe, reliable, and resilient means slowing down the pace of innovation.
This push and pull between IT and marketing teams have often made e-commerce scalability and innovation for established brands a longed-for dream. Something that just wasn’t possible.
And these brands have done so using SaaS e-commerce technologies that lower the expense barrier to launching and scaling an eCommerce business.
Now, more and more enterprise brands are looking to SaaS to compete within the modern retail ecosystem.
But not all SAAS platforms have the same features and functions, as they are all different and diverse.
Growing companies use the SAAS eCommerce platform
Before we identify why these popular and successful business enterprises use SAAS eCommerce platforms, let me list out some big brands that use SAAS eCommerce platforms:
- Sharp Electronics
- Old Spice
- Tesla Motors
Those are just a few brands to name a few.
Why does a big enterprise select a SAAS eCommerce website?
Whether you’re an entrepreneur just starting with a plan or a well-established retailer with a thriving brick-and-mortar location, e-commerce sales should be an integral part of your business growth plan. Why should your business be in e-commerce? Here are our top 5 reasons:
Growth of the business model. Projections from most e-marketing researchers are predicting rapid worldwide e-commerce growth through 2018, with no signs of slowing down. 2016 e-commerce estimates are around $1.6 trillion, and upwards of $2.5 trillion when, 2018 got over.
E-commerce growth within the US alone is predicted to be between 11 and 16 percent from 2013 to 2018.
Eighty percent of folks consumers have made a sale online. Big e-commerce retailers like Amazon, eBay, and Zappos have brought e-commerce to the mainstream, but you don’t need to be an enormous conglomerate to require advantage of online shopping growth.
The ability to earn money anywhere and everywhere. Once you own a brick-and-mortar business, it’s all about location.
In e-commerce, you’ll set up a storefront through your name and sell products and services anywhere within the world from one “location.” rather than hanging a “Sorry, we’re closed” check in the door whenever you exit the shop, you’ll be sitting at a football game or on a beach within the Bahamas conducting business from your phone.
Company image. Savvy shoppers are going to be trying to find a web presence from your company, whether you’re currently selling or not.
Without an eCommerce component, you’re sending a message that you’re not the most recent and most advanced company on the market, which are often perceived negatively by potential customers, causing a loss of potential sales.
An eCommerce component allows you to stay on the leading edge of sales trends and customer expectations.
Better customer support. Once you provide customers with an eCommerce option, you permit them to succeed in you on their time, on their terms. Ecommerce allows simple communication through electronic channels, and sellers can track the buying habits of consumers to allow them to know of sales and promotions which may pertain to them.
It’s easier to stay current customers than to seek out new ones, and an eCommerce platform allows your customers to possess an immediate line to your business any time they have it.
Ease of use and maintenance. For many businesses, it’s far easier and cheaper to line up an eCommerce component to their company than to determine a brick-and-mortar location.
With web platforms like InventSuite specifically designed for eCommerce, fixing a web presence is simpler than ever.
And, with programs starting at but (?) per month, online stores are often inexpensive to take care of. If you aren’t incredibly tech-savvy, you’ll hire a SAAS eCommerce platform like InventSuite to line up your e-commerce site, teach you ways to take care of it, and you’re off and selling in no time.
5 big brands that run SAAS eCommerce in their business and their success stories to help you make the right choice
Running a B2B eCommerce business can sometimes be a challenge–especially if you’re new to using an eCommerce platform.
There are many complexities to running a B2B business that stands out from B2C eCommerce and other sorts of selling online.
From processing complex orders, engaging together with your audience, and optimizing your site for inbound marketing, tons goes into managing an eCommerce website.
While it can often appear to be a journey of trials and errors, there’s little question that your business will enjoy having a greater presence online. It’s time to turn your sights on writing your own eCommerce success story.
Be inspired by these 5 brands’ success stories that have used eCommerce to grow their businesses.
Inspiring B2B eCommerce Brand Stories
The success of your B2B eCommerce business relies not only on designing an excellent website and adding a couple of calls to action.
From choosing the proper eCommerce platform to branding to showcasing your products, tons of designing and strategy go into creating a beautiful and lucrative online store.
Study these 5 brands and see how they mastered the art of selling online, gained brand awareness, and even doubled their business revenue.
1. THE worldwide Expansion of Rubik’s
Everyone knows the Rubik’s Cube is that the #1 selling puzzle games in history. So when Rubik’s decided to require their business online, they knew that they had the chance to broaden their reach and increase their revenue.
According to Rubik’s eCommerce and Digital Marketing Director, Fabrice Druelle, Rubik’s was within the marketplace for an eCommerce platform that might allow them to scale their business and expand to new countries.
With a saas eCommerce platform, Rubik’s was ready to launch quickly. Within four months, their customer experience moved from a catalog-based site to a more interactive experience–with more options for toy distributors, fresh content, a replacement inspect the process, and a wider range of features.
Their (UK) revenue increased by 150 percent within the first six months and their conversion rate doubled.
In Rubik’s case, choosing a more flexible and scalable eCommerce platform enabled them to grow their business significantly and offer a far better experience to their distributors and customers.
2. HP Planning for the future
HP manufactures computers, workstations, and printers for businesses and consumers alike.
When they decided to expand their Asia-Pacific division (and open five online stores), they realized they needed to figure on a B2B eCommerce business plan that was future-ready but still had a “local feel.”
HP turned to an eCommerce platform that would support multiple stores globally. With the simplest in site navigation, design templates, and on-site security, an eCommerce platform was a clear choice when it came to expanding their B2B eCommerce website.
Creating several new online stores in several regions came with its own set of obstacles–particularly in terms of content, processing payments, and language translation. They built the proper website for his or her company, the transition was seamless and therefore the payoff was significant.
The result was more users purchasing online and a movement of 23 percent of users opting to get their products online as against at an in-person store.
3. A Cool B2B Solution for Watsco
When things heat up within the summer, you would like a cool solution. But when the business started heating up for the HVAC company Watsco, they needed a cool thanks to expanding their business online.
With Watsco, AC installation is simply a call or click away. They order the parts, install them, and share everything you would like to feel chill and relaxed.
Watsco also helps contractors within the HVAC industry do their jobs more efficiently by connecting them with the supplies that they have and forging partnerships to extend revenue.
Their B2B eCommerce strategy has resulted in 50 percent growth year-over-year, expansion to 500 locations, and over $900 million in sales.
4. Going Modern with Steelcase
Sometimes businesses just hit a roadblock when it involves their existing eCommerce platform. Maybe the backend is clunky, features are limited, their website is lagging, or it just makes scalability difficult.
Steelcase, a B2B company within the furniture industry, saw a couple of those issues with their existing platform and decided they needed to form a change. They needed something modern and versatile.
A shift to an eCommerce platform meant more business offerings and top revenue growth.
5. Rainbow Treecare Goes National
Rainbow Treecare, a tree, and plant health care company wanted to require their business international. They used a Saas eCommerce platform to make it happen.
Their B2B sales business consists of developing a variety of healthcare products for tree care professionals, landscapers, and government agencies. they supply affordable, sustainable solutions to caring for trees and plants in cities, neighborhoods, and beyond.
They were looking to grow their eCommerce business by expanding internationally and having a more enhanced online presence. While their existing presence was more about education, they started implementing online store ordering.
The new website opened new markets to Rainbow Treecare, allowing them to process more orders than ever before and increase their revenue. Now customers everywhere are accessing their site via mobile and are even ordering outside of normal business hours.
Lessons from Top B2B eCommerce Brands
Countless brands have taken their businesses online, opening online stores and investing in their own B2B eCommerce platform.
The success of those brands depends on a mixture of the proper platform, the proper message, and therefore the right marketing strategy. The business case studies above represent B2B companies that understand the need to stay up with the changing times and therefore the value in providing new solutions to complex problems.
The top B2B eCommerce brands skills to:
Fill the gaps and solve problems for his or her customers
Provide valuable, educational content
Save time and money for themselves and their B2B customers
Expand to new markets and offer innovative products
Choose an eCommerce platform that will evolve with their business
Invest in digital technologies
Increase brand loyalty through better customer support
Keep up with business trends, eCommerce events, and therefore the latest marketing strategies
Stay faithful to their brand message, legacy, and mission
Looking to grow your business online?
Check out our eCommerce platform and look out for the new opportunities that will come your way with InventSuite.