Over the past 20 years, eCommerce has seen an astounding rise in importance in B2C relationships. It’s become so significant that their brick-and-mortar physical presence comes second to their online presence for several businesses.
Building one’s eCommerce website has been the norm way back in the day, but now every day people are introduced through social media and ads about what a SAAS eCommerce platform is.
And individuals who do not have the time or the knowledge for developing and coding tend to realize the potential and ease of purchasing a SAAS eCommerce platform to create and make an online business website for them.
So they don’t have to focus on the technical aspects of things that do not relate to their profession and the products and services that they sell to the consumers.
Accordingly, business owners must get proactive about their online experiences, ensuring that their eCommerce site appropriately represents their brand.
Of course, the location also has to be professional, user-friendly, and effective in what it sets bent to. To manage this, an eCommerce platform is typically necessary.
But with how far we’ve come across the past few years, business owners could be surprised at just what percentage of eCommerce options are available.
But before we dive too deeply into modern eCommerce platform solutions, we’d like to start at the start with a more fundamental question: do you have to build your platform or buy?
Why Would I Build my very own Platform?
In a word? Freedom.
When you have a vision for your site and you don’t want your platform holding you back, it is sensible to create.
Many traditional eCommerce platforms accompany restrictions on what sorts of integrations are often made or what sort of content is often presented. If a corporation has unique plans for designing its site, these restrictions may prevent them from unlocking the complete potential value of its investment.
Ecommerce platforms like Shopify and a few others restrict their customers – business owners, after a while.
Even though the first few months would be good after that most businesses are bound to their eCommerce SAAS platform with restrictions from what to add to their websites and the increase in monthly rates for things that are minimal cost or free.
And these eCommerce platforms mostly heard from the testimonials of eCommerce business owners who used other SAAS eCommerce platforms were Volusion, InventSuite, and Woocommerce.
You Want Complete Control
Imagine being satisfied together with your eCommerce platform only to receive a broad update that forces new features and updates that you simply don’t want or need. (Alternatively, you’ll be needing an update, but you want to await the platform developers to require action.)
This is a clear concern for companies running carefully controlled eCommerce experiences. Building your platform gives you the liberty and adaptability to require complete ownership of your eCommerce presence, guaranteeing that you’re the last word decision-maker on how your platform runs.
You Need Flexibility
Retaining control may be a recurring theme of platform ownership. once you build your platform, you’re ready to dictate what features should be included and the way you would like them to be implemented to fit your business needs.
There’s also your existing asset to think about. Many companies fall crazy with their content management systems (CMS) and would like to not spare them.
If so, building your platform is often an honest choice, as it’s easy to line up a custom build for integrating key business software, extensions, or other systems that permit you to sell precisely the way you would like.
In other words, you’re not at the mercy of your platform’s specifications if you select to create your own.
You Want to Simplify Complex Business Needs
Bear in mind that your platform choice won’t only affect your customers – it’ll affect how your team manages your eCommerce experience.
On the backend, you’ll have people from virtually all departments using the platform’s integrations – inventory management, marketing, accounting, and so on.
A custom eCommerce build makes it easy to manage these integrations across all users, ensuring that they have the knowledge they need to form well-informed business decisions.
You Want a Development Team to Perform the Complicated Tasks for You
Because of the complex nature of building a platform, you’ll be outsourcing your development to a team that focuses on eCommerce platforms.
This is an enormous point of relief for business owners with enough work on their plates already.
You won’t need to do any of the heavy lifting; simply work together with your developers, state your requirements, and allow them to work. a top-quality development team will support you throughout the planning process, launch, and testing. And if you finish up needing more features, you’ll have a reliable resource to fall back on.
These people have learned about your business, and that they can assist you continually make your eCommerce site function in the best way possible.
- eCommerce options have increased substantially over the years, leading business owners to prioritize their online sales.
- Building your eCommerce platform offers unparalleled control, freedom, and adaptability in eCommerce design.
- Custom eCommerce builds help companies streamline their selling processes, both for patrons and backend users operating the system.
- Companies that employ development teams to style their systems will have a valuable resource for system design, planning, and implementation.
Why Would I Buy a Platform?
There are many benefits to putting together your platform, but some companies will do fine with a less involved purchasing approach.
You’re a little Business Selling Simple Products
If your business is little and exists to sell simple products, then it is sensible to stay your platform simple too.
There may alright be an existing platform that suits your needs without the necessity for extensive integrations or a separate CMS; in these cases, purchasing a platform is a simple, cost-effective option.
Additionally, if you’ve got a business without complicated transactions or an outsized volume of consumers, you’ll have less need for extensive, customized back-end features.
If so, purchasing a platform is going to be the quickest thanks to getting your business up and running with eCommerce.
You have a limited budget
If your business features a restricted development budget, then it’s probably best to forgo building your platform. As long as your platform is the heart of your eCommerce operations, it’s risky to chop corners within the development cycle.
And while the custom development process is certainly cheaper than it won’t be, it’s still generally cheaper to stay with purchased platforms.
You want to avoid a long-term development project
If you build your platform, you’re liable for not only building but maintaining the platform for its entire existence. If your business doesn’t have an adequate development team, or the expertise necessary to try to do this type of thing long-term, they’ll struggle to stay up with this ongoing goal. As mentioned above, tackling this process without being fully prepared will expose a business to risk – so unless you’re prepared to require complete ownership of the project, purchasing could also be the higher choice.
- For some businesses, purchasing an eCommerce platform makes more sense than building one from scratch.
- Small businesses without extensive eCommerce needs may enjoy an easy, straightforward platform.
- Purchased platforms are generally less costly than custom builds, and intrinsically, are better for companies with limited funds.
- While custom builds require substantial ongoing management, purchased platforms are easy to line up and deploy, letting businesses quickly launch their eCommerce experience.
Can Business Owners Get the most and the best of both?
While the above platform options are foundational to e-commerce growth over the years, the industry is evolving fast – and new solutions are emerging which will give business owners the simplest of both worlds. for instance, InventSuite is an eCommerce platform that offers software as a service.
And as a software-as-a-service (SAAS) approach to e-commerce, headless lets the business owners enjoy the steadiness and security of letting a provider manage hosting details. And as an API-first platform, InventSuite allows full integration with all of your existing eCommerce applications and services.
Taken together, it’s a special sort of eCommerce experience that lets businesses sell how they need them all without being forced to create a platform from scratch.
Companies wouldn’t need to choose from building a platform or buying one, but today, hosted eCommerce solutions offer an efficient middle ground.
InventSuite offers the versatility of custom builds with the reliability and stability of purchased platforms.
Overall, it’s a rewarding type of eCommerce strategy that helps businesses better compete in their markets.